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Hertz Realty Group

About Hertz Realty Group

Focused Industrial Investing

We target functional industrial properties where basis, leasing upside, or operational improvements create value. Investing our own capital lets us decide directly and move quickly, with no third-party equity approvals.

Leadership

Our principals remain directly involved in investment strategy, capital allocation, asset management and major business decisions across the portfolio.

  • Branden Hertz, Managing Partner at Hertz Realty Group

    Branden Hertz

    Managing Partner

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    Branden leads asset management, capital improvements, and property operations for Hertz Realty Group, overseeing the execution of business plans across the firm’s portfolio.

    He holds a B.S. in Entrepreneurship from the University of Miami.

  • Rotem Hoffman, Managing Partner at Hertz Realty Group

    Rotem Hoffman

    Managing Partner

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    Rotem leads investment strategy and capital allocation for Hertz Realty Group and is responsible for the firm’s major investment decisions.

    He holds a B.S. in Accounting from Florida Gulf Coast University.

  • Henry Lord, Vice President, Investments at Hertz Realty Group

    Henry Lord

    Vice President, Investments

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    Henry leads the firm’s acquisition efforts, overseeing deal sourcing, underwriting and transaction execution across target markets.

    He holds a B.S. in Business Administration with a concentration in Finance from the University of Miami.

  • Moshe Wahba, Senior Analyst, Investments at Hertz Realty Group

    Moshe Wahba

    Senior Analyst, Investments

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    Moshe supports the firm’s acquisition efforts through underwriting, market research and investment analysis, with a focus on evaluating new opportunities and supporting transaction execution.

    He holds a B.S. in Psychology from Florida International University.

  • Mark Yelen, Analyst, Investments at Hertz Realty Group

    Mark Yelen

    Analyst, Investments

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    Mark supports the acquisitions team through underwriting, market research and deal analysis across the firm’s target markets.

    He holds a B.S. in Finance from Florida Atlantic University.

Our Approach

We target functional industrial properties where attractive basis, leasing upside or operational improvements can create meaningful value.

Basis-Driven

We focus first on what we are paying relative to replacement cost, market rents and long-term real estate value.

Principal-Led

Investment decisions are made directly by the principals deploying their own discretionary capital.

Flexible

We can accommodate unconventional timing, occupancy and transaction structures.

Execution Focused

Our underwriting assumes that value must ultimately be created through execution, not simply market appreciation.

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