About Hertz Realty Group
Focused Industrial Investing
We target functional industrial properties where basis, leasing upside, or operational improvements create value. Investing our own capital lets us decide directly and move quickly, with no third-party equity approvals.
Leadership
Our principals remain directly involved in investment strategy, capital allocation, asset management and major business decisions across the portfolio.

Branden Hertz
Managing Partner
Email BrandenBranden leads asset management, capital improvements, and property operations for Hertz Realty Group, overseeing the execution of business plans across the firm’s portfolio.
He holds a B.S. in Entrepreneurship from the University of Miami.

Rotem Hoffman
Managing Partner
Email RotemRotem leads investment strategy and capital allocation for Hertz Realty Group and is responsible for the firm’s major investment decisions.
He holds a B.S. in Accounting from Florida Gulf Coast University.

Henry Lord
Vice President, Investments
Email HenryHenry leads the firm’s acquisition efforts, overseeing deal sourcing, underwriting and transaction execution across target markets.
He holds a B.S. in Business Administration with a concentration in Finance from the University of Miami.

Moshe Wahba
Senior Analyst, Investments
Email MosheMoshe supports the firm’s acquisition efforts through underwriting, market research and investment analysis, with a focus on evaluating new opportunities and supporting transaction execution.
He holds a B.S. in Psychology from Florida International University.

Mark Yelen
Analyst, Investments
Email MarkMark supports the acquisitions team through underwriting, market research and deal analysis across the firm’s target markets.
He holds a B.S. in Finance from Florida Atlantic University.
Our Approach
We target functional industrial properties where attractive basis, leasing upside or operational improvements can create meaningful value.
Basis-Driven
We focus first on what we are paying relative to replacement cost, market rents and long-term real estate value.
Principal-Led
Investment decisions are made directly by the principals deploying their own discretionary capital.
Flexible
We can accommodate unconventional timing, occupancy and transaction structures.
Execution Focused
Our underwriting assumes that value must ultimately be created through execution, not simply market appreciation.
